Quinoa Market Set to Register healthy CAGR In Forecast for 2023-2031

 

Quinoa Market Introduction

Quinoa market, a nutrient-rich pseudo-cereal, has gained global recognition due to its high protein content, essential amino acids, and gluten-free properties. Initially cultivated in South America, particularly in the Andean region, quinoa has now expanded its presence across various continents. Increasing awareness regarding its health benefits, coupled with a rising demand for plant-based and organic food products, has positioned quinoa as a staple in health-conscious diets worldwide.

Quinoa Market Definition

Quinoa (Chenopodium quinoa) is a highly nutritious seed classified as a pseudo-cereal due to its grain-like properties. It is valued for its rich composition of proteins, fiber, vitamins, and minerals, making it a preferred choice among consumers seeking wholesome and functional foods. It is available in multiple varieties, including white, red, and black quinoa, each catering to different culinary and nutritional preferences.

Quinoa Market Scope & Overview

The quinoa market has witnessed remarkable growth, driven by changing consumer eating habits and a shift toward sustainable food sources. The market encompasses various product forms, such as whole grains, quinoa flour, flakes, and processed quinoa-based products. With increased global production and diversification of quinoa-based offerings, the industry is experiencing steady expansion across foodservice, retail, and industrial applications.

Quinoa Market Size

Consegic Business Intelligence analyzes that the quinoa market size is growing with a CAGR of 9.1% during the forecast period (2023-2031), and the market is projected to be valued at USD 2,186.57 million by 2031 and USD 1,091.71 million in 2023 from USD 1,004.86 million in 2022.

Quinoa Market Regional Analysis

  • North America: High health awareness and demand for organic, gluten-free foods drive the market in this region. The United States and Canada lead in quinoa imports and consumption.
  • Europe: The European market has seen significant growth due to increasing vegan and health-conscious dietary trends. Countries such as Germany, the UK, and France are key consumers.
  • Asia-Pacific: Growing disposable incomes and changing dietary preferences are fueling quinoa demand in emerging economies such as China, India, and Japan.
  • South America: As the native region of quinoa, South America remains a key producer, with countries focusing on expanding exports to meet global demand.
  • Middle East & Africa: Rising awareness about quinoa's nutritional benefits is driving gradual market penetration in this region.

Quinoa Market Segmental Analysis

  • By Product Type: The market is segmented into whole grain quinoa, quinoa flour, quinoa flakes, and others. Whole grain quinoa dominates the market due to its versatile culinary applications, while quinoa flour is gaining popularity in the gluten-free baking segment.
  • By Distribution Channel: The primary distribution channels include supermarkets & hypermarkets, specialty stores, online retailers, and foodservice providers. The online retail sector is witnessing significant growth due to convenience and broader accessibility.
  • By Application: Quinoa finds application in various sectors, including food & beverages, personal care, pharmaceuticals, and animal feed. The food & beverage segment remains the largest consumer, utilizing quinoa in cereals, snacks, salads, and baked goods.

Quinoa Market Key Industry Drivers & Trends

  • Health and Wellness Trends: The growing consumer preference for nutrient-dense and plant-based foods is a major driver of the quinoa market. Its high protein and fiber content make it a favored choice among health-conscious individuals and fitness enthusiasts.
  • Gluten-Free and Allergen-Free Diets: With the rise in gluten intolerance and celiac disease cases, quinoa serves as an excellent alternative to traditional grains like wheat, rye, and barley.
  • Sustainable Agriculture and Organic Farming: The increasing adoption of organic farming practices and sustainable sourcing of quinoa is enhancing its market appeal. Consumers are increasingly seeking organic and non-GMO quinoa products.
  • Product Innovations: Manufacturers are expanding quinoa-based product lines, incorporating it into snacks, beverages, and plant-based proteins. Innovations such as quinoa-based pasta, chips, and energy bars are diversifying market opportunities.

Quinoa Market Key Players

Grain Millers, Inc., ARDENT MILLS, Jiwa, Culingo, Andeangrain, The British Quinoa Company, Impact Foods International Ltd., Blue Lake Milling, Morning Foods Ltd, and Avena Foods Limited

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